Reasoned Action and Planned Behavior Theory

Reasoned Action and Planned Behavior Theory Buyer Behavior and Marketing Strategy The theory of reasoned action assumes that consumers consciously consider the consequences of the alternative behaviours under consideration and choose the one that leads to the most desirable consequences (PO: 8th edition: 2008) where intention is the key cognitive demonstration of a persons willingness to carry out the specific behavior and is the single best predictor of actual behaviour (PO: 8th edition: 2008) this means that any action that requires a certain amount of cognitive thinking and decision process requires a behavioral intention in order to complete the behavior. The Theory of reasoned action is not relevant for extremely simple or involuntary behaviours such as automatic eye blinking. Turning your head at the sound of the telephone, or sneezing (PO: 8th edition: 2008) The Theory of reasoned action is an adapted and broadened development of the multiattribute model by Fishbein. This is a useful guide for devising strategies to change consumers attitudes (PO: 8th edition: 2008) The theory also assumes that people tend to perform behaviors that are evaluated favourably and are popular with other people (PO: 8th edition: 2008) therefore external and environmental factors influences such as the social environment and personal variables such as values, goals, lifestyle patterns and psychological characteristics manipulate the consumers intention to engage in the behavior. If the behavior is seen or regarded unpopular among people in close proximity of that person then it is highly likely that the intention to perform the behavior will not occur. Behavioral intention (BI) is a proposition connecting self and future action (PO: 8th edition: 2008) and these are created through Choice and Decision process (PO: 8th edition: 2008) depending on consumers intention to engage in that behavior and the subjective norm regarding whether other people want the consumer to engage in that behavior. The strength of intentions of the consumer is very important aspect as this is combined with evaluations that highlight the consumers salient beliefs about the function consequences (PO: 8th edition: 2008). This combination creates the attitude towards the behavior or action where we can see the overall manifestation of evaluation of performing the behavior. For marketers the measurements of these beliefs are important and the same method is used to measure beliefs about product attributes. attitudes towards behaviors are likely to be strongly related to specific behavioral intentions (PO: 8th edition: 2008) Thus in continuation if behavioral intentions and actions become more specific towards an object then this strongly changes attitudes toward the salient beliefs and consequences of the behavior moreover forming different evaluations. This is important as marketers must be careful to determine whether they are concerned with consumers attitudes toward the object in general or some action regarding the object (PO: 8th edition: 2008) for the measurement of strengths and evaluations of salient beliefs about the consequences. For example it would not be odd to find that a consumer enjoys eating take away fish and chips occasionally, but they would have negative attitudes toward eating takeaway fish and chips everyday as this behavior would have negative consequences and would not be perceived as a favourable or popular among other people. The levels of specificity should be appropriate in relation to attitudes as more specific actions will see the need for different behaviours the measured intention should be specified at the same level as the observer (PO: 8th edition: 2008) other wise the relationship between measured behavioural intentions and observed behaviour will be weakened. This relates to appropriateness of specific behavior in specific situations, for example if a person wore jeans to the gymnasium for a work out, the observed behaviour by the social norm would think it is inappropriate.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Social Norm is another key element in the theory of reasoned action as this reflects consumers perceptions of what other people want them to do (PO: 8th edition: 2008). This of course is directly linked with behavioral intention and the individuals compliance to the expected social normative beliefs. Measured in probability of individuals motivation to conform to the subjective social norm, similar technique to how behavioral intention and belief strength is measured. If the subjective norm is higher then than intentional strength, then the behavior is evaluated under normative control rather than attitude linked control. In addition another hugely important factor is time, time is the major predictive accuracy of measured intentions, the longer the intervening time period, the more unanticipated circumstances (PO: 8th edition: 2008) consumer intentions and attitudes change over time and the longer it takes between measurement of intentions and observation of behavior the more likely other factors adjust the original intention so that it no longer corresponds to the observed behavior. Thus marketers must expect lower levels of predictive accuracy when intentions are measured long before the behavior occurs (PO: 8th edition: 2008) In 1985 the Fishbein model was modified once again with an additional variable of perceived control in the Theory of Planned Behaviour, this variable assumes that the consumer does not have complete voluntary control over some behaviors, if this is the case then we assume that the intentions are misleading which would create inaccuracies observed behavior. Addictions to smoking and alcohol would deter perceived control where he or she has little or not control, in comparison to someone walking into a supermarket and with out going through any cognitive or decision making processes picks up a Cadbury bar instead of a Mars bar. But do consumers really approach and purchase products in the same fashioned way by the theory outlined? The theory is required to be falsifiable, and looking at different perspectives of authors, critiques and methods of application in real time environments we can come to a better understanding of whether this theory is accurate or not Like any other theory posed in the past, the theory of reasoned action has been under criticism for the past 30 years, The theory of reasoned action identifies the types of cognitive and affective factors that underlie a consumers intention to perform a specific behavior, although intentions determine most voluntary behaviors, measures of consumers intentions may not be perfect indicators of the actual intentions that determine the behavior (PO: 8th edition: 2008) According to PO, the theory of reasoned action gives possible motives, triggers and possible cognitive and decision making processes that determines peoples behaviors through behavioural intentions, The intentions themselves are not solid indicators that people will actually perform those behaviors. According to David Trafimow in his Journal Theory of Reasoned Action: A case Study of Falsification in Psychology (2009; 19; 501) David Trafimow poses a question which is also posed by Miniard and Cohen (1981) that criticises two key components, what if behavioural beliefs normative beliefs are really different names for each other? and as a consequence Trafimow underlines that there is a conceptual problem with the theory of reasoned action. The suggested illustration of a behavior is eating a chocolate bar; the behavioral belief is my father will disagree with me if I eat a chocolate bar and the normative belief is my father thinks I should not eat a chocolate bar. This clearly suggests that there is a contradiction in the theory where it states that behavioral beliefs and normative beliefs have a clear distinction. As a result of this contradiction the theory is left rendered unfalsifiable (Trafimow: 2009; 19; 501) so if this distinction is considered incorrect then surely attitud e and subjective norms subject for question? In contrast to the theory of reasoned action researchers believe that attitude contains both affective and cognitive variables (Trafimow 2009; 19; 501), (Triandis 1980). Factor analysis is used on this assumption to test and determine the conception of attitude by many researchers; however Trafimow indicates that researchers limiting themselves to factor analysis paradigms would in no way seem to falsify the theory. Instead, Trafimow Sheeran (1998) include auxiliary assumptions to assume an associative hypothesis to test on participants associative pathways if beliefs that are more cognitive are likely to become associated with each other compared to beliefs that are more affective. The results substantiates the hypothesis, The participants in the study contiguously retrieved cognitive beliefs to each other and affective beliefs to each other; therefore it brings us to an essential assumption about the theory of reasoned action attitudes do not contain distinctive and affective comp onents (Trafimow Sheeran, 1998) As a result of this falsification it is this reason that the theory has directed the modification to apply distinction in the Ajzen and Fishbein model (2005). The application of theory of reasoned action in marketing environment research methods   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Trafimows method of auxiliary assumptions to falsify theories has shown us that the theory of reasoned action is used widely by many researchers and marketers nevertheless it is still not an unconditional technique. Personally, the theory is still an assumption and it does not accurately illustrate consumers approach to the purchase of products, as shown by Trafimows case study the theory is proving unfalsifiable and has critical conceptual problems that would need to be addressed before this theory could be used to show accurate results, but even then human psychology and behavior studies are still in the dark ages and achieving that is a accomplishment for the future generations.

Multimedia & Education Essay

With a vast array of educational sources available online or by using technology which is involved with multimedia, it is only inevitable that a great deal of teaching will be used this way. Advantages may include improved efficiency, interested learning and a sense of enjoyment for younger learners. Traditional classroom based teaching will need to work together with the advances of computer based learning to fulfil and expand the learners knowledge. Bibliography www. computerweekly. com www. mit. com www. nhs. com www. bbc. co. uk. As technology has evolved rapidly in and around our environment, public services are now steadily introducing multimedia and other forms of computer based applications. The Territorial Army (TA) and the National Health Service (NHS) are two that have evolved dramatically within the last ten years in relation to technology. The TA has several high-tech intelligence and weaponry applications and the NHS has such vital modern equipment all implementing some form of multimedia. With this it should only make sense that multimedia be included in another very important sector, Education. Within the last five years multimedia and education have bonded well to produce some very informative information. This has become readily available for children as young as two up to adults participating in education via adult learning schemes. The most significant and straightforward way to view these types of information is from the World Wide Web (WWW). The similarity between primary and university study is that they need to be online indefinitely. Although they need internet access it must not be a limited package. The connection they apply must be quick and effective otherwise users will establish a lackadaisical attitude towards the idea. Inside the last twelve months there has been a surge in primary and secondary schools in particular enquiring about wireless connections. Many schools are looking at this form of connection due to its low cost and flexibility. Laptops can be transferred from one classroom to another, rather than having a fixed station. An example of multimedia used within education is a project aimed towards disaffected children to encourage them back into learning. Interactive mathematics, composing digital music and building virtual 3D art exhibitions are some of the applications which are used and created. The main idea behind the project is to establish a stable bond between pupil and teacher with the use of I. T. Other outcomes which are hopefully achieved is the better retention of the technology they are using (both pupil and teacher). If the time for this technology is used wisely and productively with the school environment it could play and integral part in the pupils advances post education, however if the pupil is not receptive to new forms of teaching then the answer must lie elsewhere. Ian Peacock chairman of Hackney Council’s Education Committee said â€Å"We need to ensure that the children’s use of computers in the classroom provides some of the buzz they get from playing media-intensive games in their leisure time†. (ComputerWeekly, 2001). As education and multimedia within the ages of two to sixteen is of great importance, the education of the older age group should also be considered vital for those willing to expand their skills and acquire the relevant knowledge. This next form of learning via means of multimedia shows how far the technology has developed to cater for this age group. MIT Open Courseware is designed to: – ?Provide free, searchable, access to MIT’s course materials for educators, students, and self-learners around the world. ?Extend the reach and impact of MIT OCW and the â€Å"open courseware† concept. There is a wide variety of courses to opt for, from history to nuclear engineering. The site is aimed at self-learners who can log on anywhere in the world and start accessing information on their chosen subject. Lecture notes and assignments are all included just as if they were studying in University. This form of studying is very familiar at present with more than 2000 courses available on the internet reported by 1996. That number has grown progressively and there are courses available today to suit the majority of users whatever their subject. These online courses prove to be significant to those who maybe cannot afford fees towards university or who reside to far from any teaching institute. â€Å"We live in a very rural area. Access to quality educational materials is a 225-mile drive to the nearest library of any significance. † (Self Learner MIT, 2005).

Issues facing women in prisons Essay

The issues of women in prison are clouded with amazing stereotypes and silence. Women are the fastest growing sector of the prison population in the United States. Even more than men, most women are incarcerated for non-violent offenses. These women are often products of sexist and racist attitudes, and do not have marketable job skills. Economic survival for herself and her family often means prostitution, forging, petty theft or some kind of hustle. Once incarcerated, women have less access to education, job training programs, and other services than men. When released, women are more often shamed for having done time, and less likely to reach out for support. In the 1970s, two women sociologists, Rita Simon and Freda Adler, argued that the extent and nature of women’s criminality appeared to be changing. They predicted that women’s criminal behavior would continue to undergo dramatic changes until it closely resembled men’s. The increase in the frequency and seriousness of female criminality, they believed, would come in crimes traditionally associated with men. Women’s new emancipation and assertiveness, women’s expanded economic opportunities, women’s new social roles, would lead to their more frequent and serious criminality (McClellan). Many of the largest increases for serious offenses are found in traditionally female crimes such as fraud, forgery, larceny/theft, and drug violations. Most of the increases in female property crime involve petty, unsophisticated offenses, e. g. , shoplifting, misuse of credit cards, passing bad checks, and welfare fraud–crimes related to the increasing feminization of poverty. The majority of women continue to be arrested for victimless crimes: for being drug addicts, for being intoxicated, for being prostitutes. Only 14 percent of those arrested for violent offenses are women. This rate has remained stable over time. Three out of four women arrested for violent offenses have committed simple assault. Women constitute approximately one-tenth of the arrests for robbery, and one-tenth of the arrests for murder and non-negligent manslaughter. Changes in women’s criminal behavior, like changes in women’s social roles, have been slow and predictable (Corrections Statistics). Currently over 95,000 women are incarcerated in U. S. prisons, another 70,000 in our jails. The women’s prison population in the U. S. has quadrupled since 1980, largely a result of a war on drugs that has translated into a war on women and the poor generally. African-American women have been hardest hit by this increase. They are 14. 5 percent of the women in the U. S. population, but they constitute 52. 2 percent of the women in prison (Corrections Statistics). Poor young women of color, most of whom are mothers, are locked in old overcrowded prisons, serving lengthy sentences for drug offenses and petty property crimes. Incarceration for women in the United States has come to mean enduring endless hours of boredom and idleness as women are systematically denied access to meaningful programs; months and years without visits from their children whose guardians cannot afford travel expenses; indignities, disrespect, and infantilization from the correctional staff. Women in prison are subject to an official system that carries the norm-enforcing patriarchal pattern of social control to absurd lengths. As night follows day, omnipresent surveillance elicits the behavior it is installed to control. Faced with implacable patriarchal authority, a female inmate’s seemingly irrational oppositional behavior becomes a means for re-establishing her nature, for resisting the alienation experienced when she is denied traditional expression of both her personal individuality and her collective responsibilities. Intensive surveillance of female inmates is an historical vestige in institutions of correction; it reflects the belief that women should conform to gender-based stereotypes stressing obedience, dependence, and deference. California has the highest population of female prisoners among U. S. states. Since mandatory-sentencing laws went into effect in the mid 1980’s, the California female prison population has skyrocketed. At the end of 1986, women in California’s prisons totaled 3,564. As of September 2000, the female population now numbers 11,091 – an increase of 311% in fourteen years (CDC Data). The vast majority of women sentenced under California’s two-strikes and three-strikes laws are for nonviolent crimes, particularly drug offenses. A 1999 study of women in the California prison system found that 71% of incarcerated women had experienced ongoing physical abuse prior to the age of 18 and that 62% experienced ongoing physical abuse after 18 years of age. The report also found that 41% of women incarcerated in California had experienced sexual abuse prior to the age of 18 and 41% experienced sexual abuse after 18 years of age. Such a background further inhibits the ability of female inmates to report or seek recourse in cases of abuse within the prison system. (Bloom, Owen) Prisons for women in California are on average 171% over their designed capacity, with two prisons almost 200% over capacity. The Federal women’s prison in Dublin is more than 128% over capacity (CDC Report). Valley State Penitentiary for Women (VSPW) and the adjacent Central California Women’s Facility (CCWF) together house almost 7,000 incarcerated women and is probably the largest women’s prison complex in the world. (AI Report) Women in California state prisons make only pennies an hour. Females incarcerated in federal prisons make a minimum of $5. 75 per month. Though inmates from the United States can sometimes make more money through Federal work programs, non-nationals are not permitted to make more than the base monthly amount. In California state prisons, women earn as little as $. 05 per hour. In the California prison system, visitation is a privilege not a right. Prisoners on death row and prisons in California serving life sentences without parole cannot receive unsupervised family visits. Family visits are also not permitted with common law relationships. Pregnant women in prison face unique problems. Stress, environmental and legal restrictions, unhealthy behavior, and weakened or nonexistent social support systems—all common among female inmates—have an even greater effect on pregnant inmates. Women in prison are placed outside the normal mothering experience in such ways (Huft et al): †¢ Stress — incarcerated women experience higher than normal levels of stress. They have a higher incidence of complications during pregnancy, labor, and delivery. †¢ Restricted environment — adaptation to pregnancy is limited by the prison environment. Mandatory work, structured meal times, and lack of environ-mental stimulation may decrease the likelihood of individualized prenatal care. For instance, pregnant inmates receive standard clothing that often does not fit well. Alternatives for special clothing (e. g. , stockings and shoes) may be dictated by availability within the institution or by what family and friends are willing to supply. In addition, disciplinary action or other restrictions may interfere with the offender’s adaptation to pregnancy. †¢ Altered social support systems — even if ideal opportunities for nutritional education and physical development are available during pregnancy, pregnant women will not take advantage of them if they do not receive support from their inmate peer groups. Limited health care facilities or staff sometimes warrants the immediate transfer of a pregnant inmate to a civilian hospital at the onset of labor. †¢ Altered maternal roles—Maternal identity depends on rehearsal for the anticipated role after birth. Women in Federal prisons do not directly care for their infants after birth. Developing a maternal role therefore depends upon plans for placing the infant after birth. The inmate can place the infant either for adoption or for guardianship. Preparation for care includes teaching the mother decision-making skills. Counseling should emphasize developing an identity during pregnancy and strategies for coping with the loss of the infant. After the birth, the mother will need counseling in making or accepting the decision to place the infant for adoption or temporary guardianship. One of the major concerns of women in prison is their children. A large percentage of women in our criminal justice system are mothers. According to Amnesty International, 78% of women in state prisons are mothers (Impact on Children, 1999). Because there are fewer women in prison than men, there are fewer women’s facilities throughout the country. As a result, women are placed in prisons located miles away from their children and families (Chesney-Lind, 1998). Consequently, children spend less time visiting their mothers in these facilities. For children who resided in the same home as their mother prior to her incarceration, this is an extremely traumatic experience. Children whose parents are incarcerated are often placed in the care of other family members, in foster care or in juvenile homes. â€Å"Nationwide, 50% of the children in the juvenile justice system have a parent in prison† (Impact on Children, 1999). Very few children will go live with their father and the majority of children, approximately 60%, are taken in and cared for by their grandmothers. However, many of these grandmothers are financially unstable and do not have the means to support and satisfy all the needs of these children. As if this is not traumatic enough, children of incarcerated mothers face many other hardships. Along with being removed from the home they grew up in and their families, children face other unfamiliar challenges such as attending new schools and living in new homes in alien settings. These children may demonstrate a variety of emotional and psychological responses such as â€Å"hyperactivity, attention deficits, delinquency, and teenage pregnancy, withdrawal from social relationships or retreat in to denial† along with difficulty with intimacy and assertiveness, lack of trust in others, and poor academic performance. (Impact on Children, 1999). The vast majority of female prisoners in the United States are held in women-only facilities. About one-fifth of all female inmates are housed in co-ed facilities — that is, prisons that accommodate both male and female offenders. Interaction between male and female inmates at coed prisons is minimal and men and women share only certain vocational, technical, or educational resources and recreational facilities. Female inmates are housed in units that are entirely separate from units for male inmates during evening hours (Encarta). The coed facilities present less problems than one would expect, a phenomenon attributed to the â€Å"softening† effect women have on male inmates. The living conditions at a women’s prison are somewhat more pleasant, but there is often a shortage of programs. Women’s prisons are usually less security-conscious. Neither the inmate code nor the hidden economy is well developed. Rather than form gangs, women tend to create pseudofamilies, in which they adopt various family roles — father, mother, daughter, sister — in a type of half serious, half play-acting set of relationships. Some of these roles, but not all of them, involve homosexual relationships. In conclusion, I think that these issues of women in the criminal system should be brought to more awareness to let the public know of these problems and maybe it will help women and young women to get off that track of crime so they don’t end up like all of these other women in these prisons. Bibliography: Corrections Statistics. U. S. Department of Justice. Office of Justice Programs. Bureau of Justice Statistics Website, 2004 Chesney-Lind, M. Women in Prison: From Partial Justice to Vengeful Equity. Corrections Today, vol. 60, no. 7, 1998. â€Å"Impact on Children of Women in Prison†. Amnesty International Website, 2004 â€Å"Californian Prisons: Failure to protect prisoners from abuse† Amnesty International Issue AMR 51/79/00. 24 May, 2000 California Department of Corrections Data. California Statistical Abstract, 12/1999. McClellan, Dorothy S. â€Å"Coming to the aid of women in U. S. prisons,† Monthly Review, June, 2002. Huft, Anita G. , Fawkes, Lena. and Lawson, Travis. â€Å"Care of the Pregnant Offender† Federal Prisons Journal, Spring 1992. â€Å"Prison,† Microsoft Encarta Online Encyclopedia 2004 Owen, Barbara, and Barbara Bloom. Profiling the needs of the California youth authority’s female population. ICPSR version. Fresno, CA: California State University, 1997.

Further, Research Has Been Done Specifically In The Realm

Further, research has been done specifically in the realm of supervision for the mentally ill offender. Dirks-Linhorst Linhorst (2012), set out to determine what guidelines and polices should be in place to better assist mentally ill offenders to achieve effective monitoring to combat recidivism rates. In regards to community supervision, which most mentally ill offenders are on at one point or another, there are countless challenges that are faced by not only the offender, but the supervising staff. However, according to these researchers there are a number of things that supervising agencies can be doing to aid their mentally ill offenders in desisting from crime. First, the research conducted concluded that by having a strong†¦show more content†¦In a study conducted by Grusky et al., (1985), social bonding was focused on, in relation to helping mentally ill offenders not reoffend. A critical point in the research was in the method, by using an intricate system of assess ments, the researchers were able to show that if clinicians, professional staff, etc. use complete assessments, they can gather more information on the offender such as the offender’s potential familial bonding situation currently, and what it could be. Also, how the offender could personally adjust to the environment, how the offender could also adjust to the community was addressed as well. Further, a complex assessment tool enables the staff to compare and contrast differing types of aid and services and determine which one to utilize to better bridge the gap of social bonding that seems to be damaged with mentally ill offenders. Therefore, in this research not only is it important to understand the necessity to use the proper assessment tool. It is also important in improve the social bonds that a mentally ill offender has. The social bonds that this subpopulation incurs can either be positive or detrimental to their path of desisting from criminal activity. RECOMMENDATIONS TO IMPROVE EFFECTIVENESS IN SUPERVISION There are a significant amount of practices and policies that could be put in place to betterShow MoreRelated`` The Soul Of Frankenstein `` By Mary Shelley And The Endeavor For Great Scientific Discovery998 Words   |  4 Pagesâ€Å"So much has been done, exclaimed the soul of Frankenstein--more, far more, will I achieve: treading in the steps already marked, I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation† (Shelley, 42.) As seen in Mary Shelley’s Frankenstein, the endeavor for great scientific discovery can yield the most unfortunate of consequences. 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